What is Digital Marketing


by Shashidev Web Solutions

From ” How to access the internet ? ” to “Everything is available on the internet.” journey makes a big difference in your lifestyle.

According to Pew Research, “Internet Usage among adult increased by 5% in the last three years.” Reported by The Economic Times, Internet users in India reached 627 million Target and its increasing day by day.

People trust the information provided by the internet to buy or sell or for anything, In this journey of the Internet in India, creates its own Marketplace to provide the best product/service at your doorstep.

Marketing is a way to connect with your audience in the right place at the right time. that means you need to meet them where they are available and already spent time: its Internet

Digital Marketing enclosed with all marketing efforts which is done by an electronic device or via the internet. Businesses searched by search engines, social media, emails, online marketplace and other websites.

There are a lot of ways to be available where your audience spend time and search product or services. your audience also trusts internet information and reviews for next business process. 80% of your targeted audience search your product and services on the internet to get the best amount of information provided by the internet.

Let’s see where your audience searches your product or service through an electronic device or internet.

1) Search Engines
Most trusted and easy way to search information on the internet is search engines. Search Engines are the best platform to find anything in just a second. There are many search engines available who provide accurate data as per search phrases such as Google, Yahoo, Bing and lots of…

2) Social Media
Social Media is a place where your audience is available for searching information provided by people on a specific platform that is music, videos, graphics, podcast, animation. In India, every person spent at least 1 hour to scroll down social media feeds on various platforms likely Facebook, Twitter, Instagram, linkedin, Pinterest.

3) Online Marketplace
Same as Traditional Market, Online Marketplace creates its own identity to provide world-class product and services in the starting of 21st Century. The online market reached at your doorstep through your mobile and smartphone where you can directly order your product or service in a few minutes without spending your energy.

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